Alumni

About

Mohamad Farag is an Egyptian innovator and serial entrepreneur with a background in software development, industrial automation, and fitness tech. After appearing on Stars of Science Season 9 with a smart workout tracker, Mohamad continued his journey in both the startup world and the corporate tech landscape.

Following his time on the show, he co-founded SmartlyFit—a fitness tracking product inspired by his Stars of Science project. Despite initial traction, the venture faced challenges due to high development costs, limited market appetite, and lack of funding, eventually prompting Mohamad to pivot.

Mohamad then entered the world of software M&A, working for leading global firms where he spearheaded technology due diligence for over 30 company acquisitions. This phase sharpened his understanding of product scalability, investment, and strategic growth.

About the Project

SmartlyFit was a smart device designed to attach to gym equipment and monitor workout activity in real time—syncing data with a mobile app to help users and trainers track progress and improve results. It was among the early tools attempting to bring IoT to the fitness world.

Impact

Building on his experiences, Mohamad went on to found Subsbase—the region’s first subscription management platform. The company raised $3.5M in funding and now serves enterprise clients across nine countries. Subsbase helps businesses manage billing, payments, and recurring revenue models, filling a critical gap in the MENA SaaS ecosystem.

Currently, Mohamad is working on a new stealth-mode venture that intersects AI and Web3, aiming to address niche market needs through emerging technology.

His story reflects the evolution of a determined entrepreneur—from product innovation to venture capital and back into startup creation—demonstrating how persistence, adaptability, and strategic pivots are essential to long-term success.